Hollywood Sign Souvenir

The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles. Originally the Hollywoodland Sign, it is situated on Mount Lee, above Beachwood Canyon in the Santa Monica Mountains. Spelling out the word "HOLLYWOODLAND" in 50-foot-tall white uppercase letters and 450 feet long, it was originally erected in 1923 as a tempo…
The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles. Originally the Hollywoodland Sign, it is situated on Mount Lee, above Beachwood Canyon in the Santa Monica Mountains. Spelling out the word "HOLLYWOODLAND" in 50-foot-tall white uppercase letters and 450 feet long, it was originally erected in 1923 as a temporary advertisement for a local real estate development. Due to increasing recognition, the sign was left up, with the last four letters "LAND" removed in 1949. The sign was entirely replaced in 1978 with a more durable all-steel 45-foot-tall structure and concrete footings.
  • Location: Griffith Park, Mount Lee, Hollywood Hills, Los Angeles, California
  • Country: United States
  • Completed: 1923
  • Former names: Hollywoodland Sign (1923–1949)
  • Renovated: Repaired in 1949 · Rebuilt in 1978 · Repainted in 2005 · Repainted in 2023
  • Cost: $21,000
  • Client: Woodruff and Shoults (Hollywoodland)
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Data from: en.wikipedia.org