Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers.

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

Less than a year after releasing in beta, Amazon’s artificial intelligence-powered video generator is now available to all U.S.

After some testing last year, Amazon has released an AI-powered video generator to U.S. advertisers. Available on the Amazon ...

On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

Amazon is now showing 4-6 minutes of advertisements per hour on its Prime Video streaming service-- double the ad load from ...

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they ...

The solution, which creates six videos based on the input of a product ID, comes as rivals like Google and Meta are ramping up similar offerings.

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to heaviest ...