Google AI Search Impact

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Google, AI Overviews

Google AI Overviews has devastating impact on website traffic, study says

A study from the Pew Research Center found that the appearance of Google's AI-generated summaries at the top of the search page significantly impacted outbound clicks to other websites. A group of 900 U.S. adults participating in the study agreed to share their browsing activity. Here are some of the findings from the Pew study:

Analytics Insight · 2d

Google AI Search Impact: Website Traffic Slashes by 50%

· 1d · on MSN

Google’s AI Overviews are cutting off the oxygen to the web

CNET · 1d

Google's AI-Powered Virtual Try-On for Online Shopping Is Now Live

The feature was previously limited to Labs users, but it's now widely available.

· 1d

Google’s new “Web Guide” will use AI to organize your search results

9to5google · 1d

Google ‘Web Guide’ lab uses AI to organize the Search results page

2don MSN

Is AI Killing Google Search? It Might Be Doing the Opposite

Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of advertiser links that show up in searches, even if they aren’t clicked—grew by 49% in the year since the overviews were launched, according to a May report from BrightEdge, a search-engine-optimization firm.

eWeek17h

‘Google Zero’ Looms as AI Search Results Crush Publishers’ Traffic

Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears of a “Google Zero” future.

Validity Of Pew Research On Google AI Search Results Challenged

Pew Research Center's claim that AI Overviews reduce web traffic to publishers may have been based on flawed methodology.

How will Alphabet's earnings impact the big search debate?

Alphabet's management has indicated that the company is adjusting fine to the rise of artificial-intelligence search results, but some analysts aren't so sure about the long-term picture. Google isn't sitting still as more people bring their search queries to platforms like ChatGPT.

3don MSN

Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities

A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more.

Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings

Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries.

New York Post1mon

News outlets in crisis mode as Google-led AI search push crushes ...

Major news outlets are in crisis mode as artificial intelligence chatbots pushed by Google and other Big Tech giants crush website traffic.. Google has rolled out an “AI Overviews” feature in ...

Search Engine Land1mon

Will Google’s AI Overviews kill the click? - Search Engine Land

AI Overviews don’t just steal clicks. They dominate screens. Google’s AI-generated summaries now stretch across the top of search results like they own the place. And let’s be real, they do.

1mon

ChatGPT May Be Eroding Critical Thinking Skills, According to a New MIT Study

The study, from MIT Lab scholars, measured the brain activity of subjects writing SAT essays with and without ChatGPT.

Ars Technica1mon

Google’s nightmare: How a search spinoff could remake the web

As Google continues its shift to AI-based search, it's tempting to think of the potential search spin-off as a way to escape that trend. However, you may find few refuges in the coming years.