L.A. Reid will produce the singer’s next album as part of the new partnership with the company launched by Larry Jackson.

"We don't look at her as a dance-pop artist," Columbia Records president Don Ienner noted to Rolling Stone about his latest signing Mariah Carey in 1990. "We look at her as a franchise." It's fair to say that some pretty lofty expectations were placed on the diva ahead of her first studio album's release.