Walmart has big ambitions to grow its digital ad sales while still focusing on its huge in-store reach. Ryan Mayward, head of sales, said that he's starting to create plans for brands aimed at ...

Walmart's scale and tech-forward approach are redefining how brands connect with today's fragmented consumers.

This could lead to better insights into consumer behavior, more effective advertising strategies and, ultimately, a more dominant position in the market. Walmart's advertising operation could ...

He joined Walmart in 2019 and comes from an ad agency-heavy background. He worked in digital strategy, innovation, and business development roles at Omnicom, Publicis, and WPP before joining ...

Besides ad sales, Walmart’s latest results are ... By pursuing similar strategies, Walmart and Amazon weathered macroeconomic challenges far better than most of their peers DISCLAIMER: This ...

Management said that store-fulfilled pickup and delivery, advertising, and marketplace were all growth drivers. The bulk of Walmart's phenomenal gains in the quarter came from households earning ...

"Walmart and Target are approaching their alignment strategies around newly acquired brands and partnerships very differently," Kelly Jo Sands, executive vice president of marketing technology ...

largely thanks to healthy growth in Walmart’s higher-margin advertising and membership business. CFO John Rainey said Thursday that, of the company-wide $900 million increase in operating income ...

Walmart's new "Who Knew?" campaign, starring Walton Goggins, effectively and humorously invites consumers to take another ...