Walmart has big ambitions to grow its digital ad sales while still focusing on its huge in-store reach. Ryan Mayward, head of sales, said that he's starting to create plans for brands aimed at ...

Walmart heiress' ad is prompting backlash against the retailer despite it not being associated with the company.

Walmart's scale and tech-forward approach are redefining how brands connect with today's fragmented consumers.

This could lead to better insights into consumer behavior, more effective advertising strategies and, ultimately, a more dominant position in the market. Walmart's advertising operation could ...

Besides ad sales, Walmart’s latest results are ... By pursuing similar strategies, Walmart and Amazon weathered macroeconomic challenges far better than most of their peers DISCLAIMER: This ...

Walmart distanced itself from heiress Christy Walton's full-page New York Times ad that calls for demonstrations against President Donald Trump this weekend.

A Walmart heiress is supporting nationwide demonstrations planned for this weekend, angering MAGA. Here's what happened.

Management said that store-fulfilled pickup and delivery, advertising, and marketplace were all growth drivers. The bulk of Walmart's phenomenal gains in the quarter came from households earning ...

The billionaire Christy Walton has bought an ad supporting this weekend’s “No Kings” demonstrations—to the surprise of Walmart.

"Walmart and Target are approaching their alignment strategies around newly acquired brands and partnerships very differently," Kelly Jo Sands, executive vice president of marketing technology at ...

Information from an Instagram post by People's Union USA founder John Schwarz included Walmart, Sam's Club and all Walmart associates - such as Walmart's private label brands, including Great Value, ...