More than 76 million Americans shopped Black Friday in 2023, and more are expected this year if the trend holds. Read this to stay ahead of the holiday hordes.

Hello, Reader. 40% off select models. Up to 70% off clearance. Limit one coupon code per customer. We’ve been bombarded with Black Friday deals for weeks now. What used to be a one-day-only, in-store event has turned into a month-long celebration of “the best deals of the year.

Companies say shoppers are still buying, but they want a deal.