Set to be available alongside popular third-party models via the company’s Bedrock service, the Nova models represent one of the biggest attempts yet by the tech giant to make its mark in AI. The company is seeking to overcome the perception that it was slow out of the gate in the early days of the generative AI revolution.

At its re:Invent conference on Tuesday, Amazon Web Services (AWS), Amazon’s cloud computing division, announced a new family of multimodal generative AI models it calls Nova.

Amazon is rolling out four Nova models in total: Micro, Lite, Pro, and Premier. Each have their own capabilities and sizes. Amazon also introduced a new image generation model, called Nova Canvas, and a video-generation model, Nova Reel.