American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,

Sydney Sweeney has unexpectedly found an ally in Lizzo amid the ongoing backlash surrounding her American Eagle jeans campaign. As criticism continues, Lizzo dropped a freestyle referencing Sweeney and her jeans ad.