The Big 3, a three-on-three basketball league co-founded by rapper Ice Cube, will play games at Heritage Bank Center in ...

The Chicago Triplets tip off the season on June 14 at the Allstate Arena. Rapper and cofounder of Big3 Basketball, Ice Cube, ...

The BIG3 announced a partnership with an iconic sports apparel brand, Starter. The Ice Cube-helmed 3-on-3 basketball league ...

And Vice Sports announced another live games deal Tuesday, adding 14 games from the BIG3 three-on-three men’s basketball league founded by Ice Cube and Jeff Kwatinetz. The move here comes ...

Ex-Laker Dwight Howard signs with the L.A. Riot, part of Ice Cube’s BIG3 three-on-three league. Howard will be inducted into ...

LOS ANGELES, April 29, 2025 /PRNewswire/ -- Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a new media partner and will ...

Retro athletic-wear label Starter signed a deal with the Big3 to produce on-court uniforms, sideline gear, warmups and fan ...

Dwight Howard, eight-time NBA All-Star and Naismith Basketball Hall of Fame inductee, will be joining the BIG3 for his final season of professional basketball. Howard will play for the Los Angeles ...

Iconic Sportswear Company to Become League's Official On-Court Uniforms and Apparel Partner Creating All-New League Merchandise LOS ANGELES, April 24, 2025 /PRNewswire/ -- Today, the BIG3 ...

So, it's going to be nice to see him open up his game and show his all-around skills on the court in the BIG3. He's a perfect fit for the league, not just because of his athleticism and size but ...

"We are so pleased to welcome VICE Sports to the BIG3 media lineup," said BIG3 President Jeff Kwatinetz. "We know that our content is completely unique in the summer sports marketplace and are ...