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Hailey Bieber sells makeup brand Rhode

Why Elf Beauty is banking big on Rhode, Hailey Bieber’s fan-favourite brand

Hailey Bieber's skincare label Rhode has been acquired by Elf Beauty in a deal worth millions, marking a bold move to tap into her powerful Gen Alpha fanbase.

USA TODAY · 1d

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.

The New York Times · 1d

Rhode, Hailey Bieber’s Beauty Brand, Sells in Billion-Dollar Deal

E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million contingent on future growth.

1don MSN

$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

Rhode to Be Acquired by Elf Beauty for $1 Billion

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...

1don MSN

e.l.f. Beauty (ELF) Buys rhode for $1 billion, Eyes Premium Market Growth

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for ...

StockStory.org on MSN4d

e.l.f. Beauty (ELF) To Report Earnings Tomorrow: Here Is What To Expect

Cosmetics company e.l.f. Beauty (NYSE:ELF) will be reporting earnings tomorrow after market hours. Here’s what to expect. e.l ...

Earnings Preview For e.l.f. Beauty

Beauty ELF is set to give its latest quarterly earnings report on Wednesday, 2025-05-28. Here's what investors need to know before the announcement. Analysts estimate that e.l.f. Beauty will report an ...

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