Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer portfolio, according to a press release. VML Amsterdam, based near the Dutch brewer’s headquarters, ...

Heineken plans to build a large-scale brewery in the United Arab Emirates as it seeks to cater to demand from the increasing number of tourists in a country where alcohol consumption is highly ...

Heineken shrugged off the threat of tariffs earlier this year, but now the company is raising more concerns about potential disruptions to its business. In the Dutch brewer's earnings report released ...

The beer maker reported its second-quarter and first-half earnings today. While organic revenue was up, volumes continued to decline. Heineken is dealing with lower alcohol consumption among the ...

There's a new ingredient in Heineken's secret formula, and it's got more buzz than hops: generative AI. The Dutch brewing company, known for its iconic green bottles and over 300 global beer and cider ...

Amsterdam-based global beer brand Heineken has long positioned itself as a premium beer. Part of that positioning is having a Star Quality program which trains bartenders to perfectly pour a draft ...

Heineken shrugged off the threat of tariffs earlier this year, but now the company is raising more concerns about potential disruptions to its business. Stream Los Angeles News for free, 24/7, ...