AI, Netflix
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The streaming giant's co-CEO told financial analysts that artificial intelligence tools are expanding creativity.
Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could lead to problems with artists.
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.
Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series.
Netflix used AI-generated visual effects for the first time in a TV show or movie this year, and co-CEO Ted Sarandos is pretty pleased with the result. Speaking to investors on Thursday (July 18), Sarandos revealed Argentinian sci-fi show, The Eternaut, is the first Netflix production to use AI to generate a VFX (visual effects) sequence.
Netflix has unveiled its first show, "The Eternaut," featuring AI-generated shots to cut costs. Co-CEO Ted Sarandos expressed excitement over the resu
When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television commercial. Fast-forward 14 years, and Netflix is now working on growing its own ad network and it thinks this is the future of the business. Well, that and AI.