Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

If you have access to NBC via your TV provider, you can watch Sunday Night Football on your TV or with a TV provider login on ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

When the Houston Texans and Kansas City Chiefs square off shortly before Christmas this season, they'll be wrapped with ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

Who plays in NFL's Thanksgiving Day games today? NFL Week 13 TV channels, how to watch on television, how to stream all three ...

NBC Sports and Peacock will present an alternate broadcast ... The announcement of the Madden NFL Cast was made during halftime of Thursday night's game between the Miami Dolphins and Green ...

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC will join the ranks of sports-media outlets tinkering with tailored ...