Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace for the economic fallout of US President Trump's shifting trade policy.

Mattel has entered into a strategic collaboration with OpenAI for AI-powered products and experiences based on its stable of ...