It seems a natural direction for Reddit, which now has more than 70 million weekly active users on its search function and more than 6 million WAU using Reddit Answers. Huffman believes Reddit is ideally positioned in a world where people are increasingly wanting human-powered answers to searches driven by their massive amount of Reddit chats.

Reddit is working on a new unified interface that will merge its legacy search and AI-powered Q&A features, as well as make its search box more prominently visible in the app.