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Starbucks plans to cut 30% of its menu
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.
Is Starbucks cutting its menu? Coffee chain announces offerings will be 'optimized'
In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the coming months.
Starbucks cutting 30% of menu items to speed up service
Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer experience.
Starbucks Reports Better-Than-Expected Quarterly Sales
Here's Why Starbucks Stock Popped Today After Reporting a Significant Drop in Sales
Shares of coffee giant Starbucks ( SBUX 7.37%) popped on Wednesday after the company reported financial results for its fiscal first quarter of 2025 -- the first quarter of its hopeful turnaround. Global transactions fell 6% but Starbucks stock was counterintuitively up 7% as of 12:30 p.m. ET. Here's why.
Starbucks reports better-than-expected quarterly sales as turnaround efforts begin
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold.
Starbucks posts smaller sales decline than expected as turnaround takes root
Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs that the struggling coffee chain was benefiting from CEO Brian Niccol's efforts to revive demand.
15h
on MSN
Starbucks CEO turns heads with pricing announcement
Plus, with 16,000 U.S. locations, there's a Starbucks on just about every corner. There's a reason you pass so many Starbucks ...
22h
on MSN
Starbucks CEO says a turnaround is underway, with no timeline on the table
Starbucks CEO Brian Niccol is promising more caffeinated growth but isn't yet ready to put hard projections around when. And ...
18h
Starbucks is offering free refills — but there's a catch
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.
1d
Starbucks brings back condiment bar, free refills on drinks ordered "for here"
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...
19h
on MSN
Starbucks Stock Shines as Analysts Mull Early Merits of Turnaround Plan
Key Takeaways Starbucks stock jumped Wednesday when the company reported fiscal first-quarter results after Tuesday's ...
21h
on MSN
Starbucks Stock Jumps Despite Weak Earnings. Wall Street Looks Beyond 2025.
Under its new CEO, Starbucks is spending heavily to make itself a more welcoming coffeehouse with faster service.
1d
on MSN
Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call
Starbucks CEO Brian Niccol can't get enough of the chain's ceramic mugs for in-store customers.He mentioned them thrice in a ...
1d
Starbucks profits fall but points to progress in turnaround
Starbucks reported lower profits Tuesday in results that still topped expectations as the company's new CEO described various ...
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