Drake’s feud with Universal Music Group just escalated to DEFCON 1. The Toronto rapper has filed his second lawsuit against the music giant, with his lawyer having previously dropped allegations that UMG engaged in a "pay-to-play" scheme with iHeartRadio to boost Kendrick Lamar’s "false song" "Not Like Us" on the airwaves.

Drake alleges Universal Music Group and Spotify schemed to "artificially inflate the popularity" of Kendrick Lamar's diss track, "Not Like Us."

Drake has taken legal action against Universal Music Group (UMG) and Spotify, accusing them of conspiring to manipulate streaming platforms in favor of Kendrick Lamar’s music while suppressing his own.

Drake has begun legal action against Universal Music Group and Spotify, alleging they conspired to falsely pump up the popularity of Kendrick Lamar’s “Not Like Us,” a song that viciously attacked Drake amid a bitter feud between the two hip-hop superstars.

The Drake and Kendrick Lamar beef continues as new claims of Universal Music Group (UMG) and Spotify conspiring to inflate the popularity of "Not Like Us artificially."

Kendrick Lamar’s song topped the Billboard charts and was a summer hit, but a company owned by Drake claims in a court petition that it was rigged against him.

Canadian rival’s filing claims record label paid radio stations and streamers to boost popularity of US rapper’s ‘Not Like Us’

According to Drake, “cease and desist is for h**s.” However, the Canadian rapper seemed not to heed his own advice. Kendrick and Drake’s battle of the blog era kings seemingly ended after Kendrick’s video for “Not Like Us” was released on the Fourth of July.

Drake makes a controversial comment on xQc’s stream that might reignite the beef between him and Kendrick Lamar, just days after Kendrick's new album.