D with company statement. Paramount Global has confirmed that it has swapped out its media agencies, parting ways with WPP ...

A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% ...

Open Intelligence is designed to help advertisers make sense of their data and use it in more ways, with a longer-term goal ...

WPP Media in collaboration with Hero Cycles have been officially awarded a Guinness World Record for the “Largest Online ...

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media ...

Mark Read departs WPP as the advertising industry grapples with agencies' declining power amid the rise of Big Tech and AI.

WPP Media has officially confirmed Shivani Maharaj as its chief creator officer, while revealing that Toby Maclachlan is its ...

WPP Media has launched Open Intelligence, a “Large Marketing Model” capable of turning “trillions of data signals into ...

Maclachan moves to WPP Media. Says the organic honey from office's rooftop beehives added a real sweetener to his pay packet.

WPP Media Open Intelligence understands and predicts audience behaviour and marketing performance, and will be rolled out ...