Jay-Z sold a 50 percent stake in the brand, often referred to as Ace of Spades, to LVMH's wine and spirits division Moët Hennessy in 2021. More from The Hollywood Reporter ...

Jay-Z sold a 50% stake in his French champagne Armand de Brignac (Ace of Spades) to luxury fashion giant LVMH in 2021, which Forbes reported valued the liquor brand at $640 million. Shortly after ...

Jay-Z heard about his comments ... and eventually taking over French champagne brand called Armand de Brignac, AKA Ace of Spades. You see this in his videos, the gold bottles, he raps about ...