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Google, Inc.’s (GOOG)(GOOGL) AdMob is an ad program that allows mobile application developers to monetize their apps. Until a few months ago, developers used Google’s AdMob program to show ads, along ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

Google is announcing a number of updates today to its AdMob mobile ad platform — the most-requested ones, according to Jonathan Alferness (Google’s direct of product management for mobile ads), are ...

When Google bought mobile ad network AdMob for $750 million in 2009, the company was clearly trying to capitalize on the growing mobile advertising market. Mobile advertising, both on apps and the ...

As part of the Game Developers Conference taking place this week in San Francisco, Google is hosting its own Developer Day and updating its AdMob platform and introducing a new Nearby Connections API ...

Google has unveiled a number of new features for marketers which will allow them to target heavy spenders on apps with target return on ad spend (tROAS) which will be available in June for Google App ...

Two consumer groups urged U.S. regulators on Monday to block Google from acquiring mobile advertising provider AdMob, citing potential harm the deal could cause to users, advertisers and application ...

Google announced Thursday a new set of AdMob tools to help mobile app developers better segment and target advertisements. The news was made public at the company's I/O 2015 developers' conference.