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PureWow on MSNIs ‘Unrecognizable Makeup’ the New Clean Girl Aesthetic?According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...
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SHEfinds on MSNI Tried The Viral 'Doll Lashes' Trend For An Instant Eye-Opening Effect—Plus, Celebrity Makeup Artists’ Tips For Tired EyesAs a beauty writer with a love for 60s-inspired style, I couldn’t resist trying the viral “doll lashes” trend taking over TikTok. Blending elements of the “doe eyes” and “Douyin” aesthetics, this look ...
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