Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

The controversy over Apple removing ICEBlock from the App Store is showing no signs of ending. The latest development is a former Apple marketing veteran challenging Tim Cook on the company’s human ...

But as it goes with online culture, the little guy has broken the internet, with people posting images, videos, renders, and 3D sculpts of the character all over our feeds. People are practically ...

Apple products have reached a certain stratosphere among consumers, a level that's enviable and somewhat unattainable by other technology firms. When Apple pushes a product, consumers immediately ...

From AirPods to iPhone X, Apple sold us the goods in 2017. Photo: Apple Apple’s pretty darn good when it comes to advertising, and 2017 was no exception. Whether it was Portrait mode, AirPods or the ...

Apple is pitching the MacBook Neo at people who’ve never owned a Mac before, and it’s reaching out to them in the place it thinks it will find this new generation of potential Mac users: TikTok. The ...

For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had ...

In the ever-changing landscape of technology and marketing, where trends shift like sand dunes in the wind, a 47-year-old document has re-emerged to remind the world why Apple remains an icon of ...

Jay-Z didn't get one of these in his gift bag. February 1, 2010: The tech-loving world goes into meltdown at the sight of comedian Stephen Colbert using a prerelease iPad to read nominations during ...