For years, retail industry experts discussed augmented reality (AR) at a high level. Now, we’re finally seeing the technology being used in creative and innovative ways. During this episode of Retail ...

Why Pokémon Go was vital to jumpstarting the decision-making process; How outstanding mobile offerings must differ from online offerings; and The three brands that inspire his business creativity the ...

As recently reported by Yahoo Finance, shoppers are surprising some experts by returning in sizable numbers to brick-and-mortar stores. But when they visit those stores today, they are bringing with ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

“The currently unregulated nature of augmented reality content, generation, and display, coupled with the plethora of augmented reality patents owned by a diverse variety of entities and individuals, ...

H&M is now working with Snap, using the tech platform’s Camera Kit to provide consumers with virtual try-on (VTO) opportunities for a range of products in the fashion retailer’s app and via Snap’s app ...

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The new year is bringing plenty of newness to retail, much of it “behind the scenes” thanks to further adoption of technologies like artificial intelligence (AI), generative AI and augmented reality ...

Today’s augmented reality is undeniably a creature of the web, a tech typically defined by social media lenses, Zoom effects, virtual product try-ons and other fun or useful visual mirages. But those ...