New research in Marketing Science has found that companies and brands that have aligned themselves with Black Lives Matter (BLM) suffered a negative impact at the hands of consumers. The study, "How ...
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BLM Faces Backlash Over Controversial Hamas Support
In this video, I share my reaction to the growing backlash against BLM after alleged support for Hamas, and the fallout for students whose activism has put them at odds with major CEOs. I break down ...
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