2020 turned a spotlight on the need to meet consumers’ banking needs digitally. Various sources have highlighted the dramatic impact of this trend. One study, conducted by PYMNTS.com and Entersekt, ...

There is a notion taking hold in banking — especially as mobile banking usage has ramped up — that email should get pushed to the back burner in terms of customer communication, replaced instead by ...

Discover Financial Services’ advertisements primarily emphasize its credit card brand, but the company is now planning to spotlight its less visible online banking operations. For the last couple of ...

In today’s episode, we talk about how AI has changed finserv’s approach to advertising and which areas of bank marketing will be affected the most. Join the discussion with host and Head of Business ...

S&T Bank, the wholly owned subsidiary of S&T Bancorp, Inc. (NASDAQ, STBA), has been recognized by the American Bankers Association (ABA) with a Marketing Excellence Award in the brand awareness ...

A bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal. When Adweek last checked in with legal lender Esquire Bank, it ...

Median marketing budgets increased across every bank asset tier compared with last year except banks with less than $150 million in assets, according to an ABA survey. Banks with more than $3 billion ...

State Bank of India has introduced free online courses on edX aimed at developing job-ready skills. These courses cover ...

Truist Financial in Charlotte, North Carolina, has named Dontá Wilson as its new head of retail community banking and marketing. Processing Content In his new role, which is effective immediately, ...