The official logo of Major League Baseball was designed by Jerry Dior in 1968, when MLB commissioned the marketing firm Dior worked at to create a logo for the centennial celebration of professional ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

The MLB logo might look like a famous hitter, but it's actually a mystery. Dive in to uncover the story behind the silhouette and meet a true baseball legend. Who is the MLB logo? The Major League ...

INDIANAPOLIS — The Indianapolis Indians will have a different look starting next season that pays tribute to its early 1900s baseball heritage. The team unveiled a new logo and uniform on Friday after ...

INDIANAPOLIS (WISH) — The Indianapolis Indians have unveiled new baseball uniforms and a new logo, honoring the city’s baseball heritage and the Native American communities of central Indiana. The ...

Long ago, there used to be a theory within the marketing arm of Coca-Cola. If someone in any location on Earth were to encounter one of its trademark contour bottles on a public sidewalk, even if the ...