Baskin-Robbins has certainly become a classic for those times when you’re looking for a chilly treat to sweeten your day. And after 77 years, the chain is rebranding — and churning out more than just ...

The 77-year-old multinational is releasing its first-ever merchandise, including a $520 bike and a $335 skateboard. Three new ice-cream flavors are available in the US, too. Baskin-Robbins is getting ...

Baskin-Robbins is making some changes. The 77-year old ice cream shop is tweaking its logo, employee uniforms and packaging to update the brand. It's the first major update for Baskin-Robbins since ...

Brands have fallen in love with flat and simple logos, to go along with pared-down messaging, in hopes of establishing a faster and deeper connection with consumers who are spending increasing amounts ...

Baskin-Robbins is celebrating its 77th birthday by rolling out a complete branding overhaul. Monday, the iconic ice cream joint unveiled a new logo and branding material as it shifts into the future.