Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

While tons of celebrities and influencers have entered the makeup space over the past few years, when Lady Gaga announced the ...

The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

A trip down memory lane to look at influential beauty products that no longer exist and the argument for why they should ...

Gomez’s makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Givenchy Prisme Libre. Glossier Balm Dotcom. Biologique Recherche P50 1970. Here’s why (seemingly) all your go-tos are ...

The LookFantastic Beauty Egg has been a sell-out success for the past eight years, and 2025's offering is set to be yet ...

Louis Vuitton announced that they will be launching their beauty brand, La Beauté Louis Vuitton, this Fall, with celebrity ...

FW25 marks the final leg of fashion month, a city receiving twice as much attention online than New York’s and London’s ...