Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl LX aired on Sunday, Feb. 8, 2026, and the Seattle Seahawks defeated the New England Patriots 29-13, in a game that saw ...

The Super Bowl LX ad blitz was a big budget highwire act—from Anthropic’s shot at OpenAI to Lady Gaga’s homage to Mr. Rogers and Dunkin’s nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder breaks ...

Forbes contributors publish independent expert analyses and insights. Doug Gollan covers private aviation and the business of luxury travel. When it came to the private jet set and the Super Bowl – ...

A rematch of the Seahawks and Patriots resulted in Seattle avenging the Malcolm Butler loss in 2016, when he had made a game-winning interception for the Patriots after Seahawks head coach Pete ...

For some, the advertisements during the Super Bowl are the real entertainment — or at the very least a reprieve from the four-hour mega event. The Super Bowl garnered over 130 million viewers last ...

(CBS) —Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring ...

Google's "New Home" ad received top marks from Northwestern University MBA students during the annual Super Bowl Ad Review. "They did a nice job of marrying functionality with emotionality. It was a ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Budweiser's "American Icons" won the Super Bowl Ad Meter ...