Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ideal for brunettes, neutralizing orange tones for a cooler, more natural look.

Turn happy hour into a magic trick with this color-changing butterfly margarita—a stunning pink-to-purple cocktail that’s ...

Many of us develop strong attachments to particular colors, but purple brings out the most focused and enthusiastic devotion. What makes purple so distinctive? Part of the answer comes from optics.