Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

The notion of “brand equity” has long been of great interest to marketers, as evidenced by the number of books and articles on branding that have appeared both in the business press and on this very ...

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, consumers are bombarded with countless choices and endless information. The result? A growing emphasis on ...

When people speak of “brand equity” they mean the public’s valuation of a brand. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by the branded product ...