With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Waiting expectations matter. Customers are more frustrated by unexpected delays than by long waits. Gaps break loyalty. When reality doesn’t match expectations, customers feel regret, complain or ...

China's real estate crisis is impacting the luxury fashion industry, and Burberry's market cap is down 70% in 18 months. An unclear strategy and a new CEO appointment are raising doubts about Burberry ...

Tony Ambroza is the Chief Growth Officer at RealTruck, an omni-channel industry leader in truck and off-road vehicle equipment. I never liked the phrase “perception is reality.” What I think people ...

To craft effective messaging strategies, healthcare marketing professionals must track the way consumers perceive and trust their brand. Below, executives from eight health systems across the country ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

Press Advantage, a leading press release distribution service, today released insights examining the disconnect between internal brand improvements and external audience perception, addressing a ...

Cox, AT&T, Comcast and Sprint/Nextel have something in common. They don't get high scores for "hipness" among tech-savvy consumers. This fall, ABI Research did an online study among 1,001 tech-savvy ...