Or not seeing someone who represents you in beauty ads? Luckily, inclusive beauty brands understand this, creating products that cater to diverse skin tones, identities, and preferences.

Martha Stewart posed for a new MAC Cosmetics campaign, showing off the brand's nude lipsticks, and gives PEOPLE the scoop on how to take the ultimate thirst trap photo.

The new Dove “Real Beauty Sketches” campaign uses an FBI-trained forensic artist to explore how women view their own body in contrast to what others see.

Ulta Beauty is getting into advertising. The cosmetic company has pitched ad buyers in recent months about a new advertising arm, according to two ad buyers with direct knowledge of the program.

In the new ad, she's smiling, as if to say ... A place, especially, in the beauty realm. I'm so glad to see Ulta squash outdated myths and stereotypes about disabilities and, in the process ...