Burger King dazzled Oscars viewers with a self-deprecating ad campaign, announcing it had fired its "King" mascot and ...

The fast-food chain admits mistakes of the past, and fires The King, in an ambitious new marketing campaign featuring the ...

“This guy definitely wasn’t helping.” ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

The chain debuted a new brand creative reflecting years of investments in the business and harnessing guest feedback ...

The chain is rolling out major changes after its U.S. boss shared his real phone number and invited suggestions from the public.

Burger King dominated the Oscars with multiple commercials, sparking mixed reactions from viewers who took to social media to ...

A photo of a woman eating a burger in hospital after giving birth has sparked “outrage” over claims the intimate snap promotes unhealthy eating habits. But the criticism of the image, which features ...

Burger King Austria's ad agency apologized for its much-criticized Pride Whopper campaign. The ad features burgers with "matching buns," including one with two tops and one with two bottoms.