William & Mary has begun a comprehensive implementation of a university-wide constituent relationship management (CRM) system. When fully phased in, the CRM will improve W&M's communication ...
When we discuss Customer Relationship Management (CRM) it's often in the context of technology. But technology is only one element, and not the hardest one to grasp. CRM is about people, processes and ...
This past week I had the privilege of attending CRM Evolution hosted by CRM Magazine. Here are my thoughts on the event as well as key takeaways and vendors that I thought were interesting. I highly ...
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