Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...
“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...
Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...
CTV has scale, attention, and advertiser belief, but its hybrid TV–digital nature is exposing agency silos, uncoordinated ...
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