In this post from Karen M. Wenning of Suttle-Straus Inc., Wenning highlights how cause marketing can bring in more business. Cause marketing has been on an upward trend for the past decade as ...

In a time where the immediacy of social media can be leveraged to call out a brand in a matter of seconds, marketers need to back up their cause communications with authentic actions. Research by ...

Charities are always in need of and grateful for corporate donations for their philanthropic causes. These gifts are often strategic donations without any expectation of a commercial gain and are not ...

Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...

Cause marketing builds an extra level of brand loyalty by giving customers an extra reason to support your business. When you communicate to customers about the ways that your business contributes to ...

In an effort to combine an uptick in sales with good will, retailers are jumping on the bandwagon with cause-related marketing. Although the term “cause-related marketing” has been in existence for ...

Donations still form a significant part of the money a business uses to fund a cause. However, because of the amount of money that people donate to causes, they usually expect some form of ...

Cause marketing, a powerful collaboration between for-profit and nonprofit organizations, has come a long way since its inception in 1976 when Marriott and the March of Dimes teamed up for a ...

Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning for the brand’s ...

Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...

Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning for the brand’s ...