Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university ...

If the Division I Administrative Committee's proposal is adopted, schools could place two additional commercial logos on ...

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

The logo stayed flat until 2000, when the university beveled it to make it look more modern, similar to Texas A&M's. While ...

The university introduced a new athletics logo for the department's 20 NCAA Division II programs, according to a press ...

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...

The NCAA's Division I Committee has recommended a proposal that would allow schools to sell space for up to three logos on ...

It was an exercise in corporate branding that wouldn’t have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...