YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...
YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I often see B2B professionals on LinkedIn asking, “Has anyone had success ...
YouTube plans to change the way mid-roll ads appear in videos. Starting May 12, the company said it will automate ad placement to improve the viewer experience. The update could boost creator revenue ...
If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...
Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...
YouTube is relying on AI in its latest crusade against seekers of an ad-free video-watching experience. The company recently announced plans to use AI models to make ads more persuasive by ...