Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

In 2017 Hasbro launched Hanazuki: Full of Treasures, a girl-focused brand with the goal of helping children understand their moods through colorful adventures. It proved a hit as Hasbro’s first ...

Artists manqués are often consoled (and console themselves) with the idea that their work will be “rediscovered” by future audiences. Posterity is proffered as a kind of compensation for a lack of ...

The secret ingredient to stand-out campaigns is often collaboration between media and creative, says Chris Ebmeyer at 160/90. But how do we get there from this fragmented agency world? Creative and ...

Imagine a brand manager, speechless, as the question, “What do you think of this creative concept?” hangs in the air. Brand manager: “Uhhh… I don’t think I like it. But I can’t put my finger on why.” ...

Google is making it easier and faster to share photos with your friends in its popular Photos app. Rather than sharing to a specific app, the search giant is offering people in your contacts first.

You already know that Kia is capable of building adventure-ready vehicles like the Telluride, Sportage, and Carnival. Kia’s also created a stable of impressive and creative concept vehicles over the ...

Building on its track record of pioneering creative education on the continent, the Cape Town based academy now offers a three-year degree that prepares students to compete and excel on the global ...