Copywriting, in its dark, inky heart, is a jealous business. Few of us have never experienced the piercing jab of professional envy at a fellow writer’s brilliance. Most of us, I suspect, are pierced ...

Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business. Creative people are often praised for their artistic vision, ...

1. How did you end up being a creative? I got a trainee editor position at a local e-magazine. After getting to know impressive campaigns, bold ideas, jaw-dropping copy, and provoking commercials, I ...

Creativity. A trait we often ascribe to Stephen King or Steve Jobs. However, many lesser-known people also possess it—and, in today's world, many jobs require it. Creativity is not for the faint of ...

The ad industry has long paired two creatives in the roles of art director and copywriter, but how do the positions divide up in the modern industry? What’s the difference between a copywriter and an ...

1. How did you end up being a creative? Back in the day, a friend of mine wanted to become a copywriter. Since I was clueless about most things, including what I was going to do with my life, I asked ...

Creatives find that as budgets squeeze, copy is the first item on the chopping block. The uplift in value of great copy is hard to quantify, but what are the costs of settling for mediocre writing?

Indie creative and brand agency, Chello, has hired five senior-level professionals to its team, whose expertise covers video production, creative, copywriting, and more. The agency’s new senior hires ...