Most kids in the U.S. have plenty of access to toys. What they may lack is one particularly important person to play with: their parents. On average, 17% of kids across nine countries—Russia, Denmark, ...
LEGOLAND is launching a new festival in May celebrating play, creativity, and imagination. The festival will feature five interactive zones, 49 new LEGO models, and a "Play Pact" initiative. The ...
LEGO isn’t just about bricks and builds, it’s a creative toolkit that inspires storytelling, confidence, and shared family moments. The LEGO She Built That initiative celebrates creativity across ...