Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to ...

A study published in Neuroscience found that different areas of the brain are activated depending on the type of creativity. The study also found that dopamine modulates and optimizes creative neural ...

How can you keep your brain agile and young throughout your life, even as you get older? By spending time on creative ...

The spark of creativity, that seemingly mysterious capacity to generate novel and valuable ideas, has intrigued humanity for centuries. Once attributed primarily to divine inspiration or innate genius ...

Creativity is notoriously difficult to study as it unfolds, but musical improvisation offers a rare chance to watch spontaneous idea-generation in action.

What's worse than someone with evil intentions? Someone who's good at it. Malevolent behavior is an unfortunate and unpredictable facet of human nature, with far-reaching negative implications for ...

The Cortex eBook from Intercept marketing agency: how neuroscience and AI are reshaping B2B marketing campaigns. Titled The End of Creative Guesswork, the publication explores how neuroscience and AI ...