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Validity today released "The State of CRM Data Management in 2026" report, revealing that marketing leadership has pushed AI adoption well ahead of confidence in the data behind it.

Data can change the world, but our data leaders – the people who help spearhead this change – often struggle to do their jobs well. Moving past big data buzzwords, the challenges they face and what ...

Data can be a double-edged sword for technology companies. If wielded with skill, it can cut through the competition. If managed poorly, the resulting operational and technical challenges can lead to ...

Business leaders who are facing challenges obtaining the data they need to ensure the success of their companies may be confronting an even more daunting issue: managing the data they have. Business ...

Businesses need to govern, protect, back up and recover data against increasingly sophisticated cyberattacks and growing data requirements for new AI systems. Sustainable data management practices can ...

Data management is the process businesses use to gather, store, access and secure data from various platforms. Managing this information properly helps organizations utilize data analytics to gain ...

Your institution does not have access to this book on JSTOR. Try searching on JSTOR for other items related to this book. https://doi.org/10.2307/j.ctt6wq34t.3 https ...