CHICAGO — Interior Define, which encountered financial issues in 2022, has been acquired, reportedly by direct-to-consumer brand Havenly. The Chicago-based direct-to-consumer brand had been the ...

For business owners, marketers, startup founders, and product teams, understanding competitors provides essential context for ...

Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. by Michael E. Porter In essence ...

Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry ...