The disruptions due to the triple whammy of the pandemic, material shortage and logistics challenges have brought dynamic demand-supply networks to CEO- and boardroom-level discussions. I have had the ...

This column topic was originally discussed in my November 2013 Insights column. “Demand-shaping with supply in mind” dealt with activities that are primarily the responsibility of marketing and sales ...

For decades, businesses across industries have faced a particularly thorny problem: the disconnect between demand, procurement and supply chain management. Many companies have trouble delivering goods ...