Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For over two decades, the third-party cookie reigned supreme in ...

The Post-Cookie Digital Advertising Landscape Increased global privacy regulations have prompted digital advertisers and tech companies to shift away from using third-party cookies to track consumer ...

People who buy Girl Scout cookies know the treats taste good, but may not realize all the skills, from digital marketing to managing money to speaking to adults, they are helping to teach the young ...

The following is a guest post by Rico Rosa, customer success manager at publisher data platform Permutive. Opinions are the author's own. The digital advertising industry is at an inflection point.

Editor’s Note: This blog post was originally published in September 2021, courtesy of the Association of National Advertisers. It is repurposed with permission. In a time of constant change in digital ...

Those of us in ad tech didn't even have to read Google's announcement about deprecating user tracking to know that cookies and cross-site tracking were a big problem for the industry. Governments ...

It’s that time of year that some people forget about, until it happens: A young girl wearing a badge or tie appears at your door or in the grocery store sporting a cheerful smile and offering the ...

LOUISVILLE, Ky. (WDRB) -- The Girl Scouts of Kentuckiana will start its 2022 Girl Scout Cookie season by launching its cookie program online. According to a news release, Girl Scouts will use their ...