Marketing campaigns should reflect an organization's diverse customer base. Diversity marketing makes customers feel heard and offers business benefits, such as increased personalization and brand ...

Brands are placing a greater emphasis on inclusivity and diversity in their marketing content. But the effort needs to be permanent to incite a real step change in people’s attitudes. From its ...

Embracing diversity isn't just about social responsibility. It's also a good business move. Diversity and inclusion (D&I) have become pivotal aspects of contemporary marketing strategies because ...

Many brands talk about diversity and inclusion. But when it comes to actually putting those values into action through advertising? That's where things get tricky. And honestly, we get it. The ...

But one change, that has been long overdue, seems to have snuck up on most businesses and the marketers that fuel them. The pandemic placed a very stark spotlight on the realities of inequity and ...

Ethnic representation among marketers dropped last year, reversing a yearslong trend that saw diversity on an upward trajectory, the latest annual report from the Association of National Advertisers ...

Diversity and inclusivity are the pillars of a modern, open society, and advertising’s role in supporting it bears a critical responsibility. Advertising campaigns have seen a profound shift toward ...

NEW YORK--(BUSINESS WIRE)--The Diversity Marketing Consortium™ (DMC) announced it has reached the significant milestone of $1M worth of pro bono communications services provided to women and POC-led ...

With a combative presidential election just a week away and the country arguably the most divided it’s been since the Vietnam era, it’s no surprise that media outlets (this publication included) have ...

The United States is one of the most ethnically diverse countries in the world, but mass media has often been slow to catch up in reflecting the way our country really looks. Unfortunately, ...

Miami, FL - January 30, 2025 - JRM Advertising, a Miami-based full-service advertising agency is strengthening its market presence by expanding the capabilities of its Clinical Research Advertising ...