Procter & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener. As a result, sales of Downy's liquid softener have fallen 26% between 2007 and ...

Downy Rinse & Refresh launched in major stores like Walmart and Target at the end of September, and the brand calls it its “biggest innovation in over 30 years.” It’s a deep-cleaning fabric rinse that ...

Procter & Gamble Co. plans to begin selling a new line of Tide laundry detergent and Downy fabric conditioner geared to the fast-growing segment of consumers who wear athletic apparel on a regular ...

Downy leaves clothes feeling so soft you would rather rip them on than off CINCINNATI--(BUSINESS WIRE)--During last night’s Victoria’s Secret Fashion Show, one of the sexiest events of the year, Downy ...

My bottle of Downy fabric softener boasts that it’s “better together” with dryer sheets (Downy brand, of course). I know a lot of people that use one or the other, or neither, but not a whole lot who ...

‘The scent does change every time the clothes are rubbed. Rub it once, you smell the top scent. Rub it again and you experience a different scent.’ MANILA, Philippines - The sweet smell of the ...